Strengthening the university competitiveness in the Czech Republic

  • Helena Chládková Mendel University in Brno, Czechia
  • Renata Skýpalová Ambis College, Czechia
  • Veronika Blašková Mendel University in Brno, Czechia
Keywords: Czech universities, university students, university rankings, questionnaire survey, strengths, weaknesses, quality, competitiveness


The number of students at Czech universities had been growing continuously until 2010. In 2010, almost 400,000 students studied there. Since then, this number has declined every year. Pressure on present-day universities has been accruing due to the competitive environment. The only way to strengthen competitiveness is to improve constantly the quality and image. The objective of this paper is to verify what factors are important for students regarding their satisfaction and what factors could be key for supporting the competitiveness of the Czech universities. To assess student satisfaction, the authors conducted a questionnaire survey where students were asked to identify the strengths and weaknesses of the faculty. The survey was carried out within the Faculty of Business and Economics of Mendel University in Brno (FBE MENDELU) and a selected private university in Brno in 2019. Relative frequencies were used in data processing and statistical hypotheses were tested. In addition to the basic classification according to one feature, a combination classification was also processed, and the independence was tested for different combinations of questions. Of the total number (1,020) of identified strengths at FBE MENDELU, 57.7% of students stated, “quality teachers”, 32.4% “faculty image” and 31.8% “modern environment” as strengths. Regarding the identified weaknesses, the most frequently mentioned were “study difficulty (42.4%),” weaker image of the university with the public “(31.5%) and not enough practical training (23.2%). At the private college, 47.8% of respondents cited “quality teachers”, “interesting lectures and teaching methods” (40.8%) and “study materials for subjects” (29.4%) as the school’s strengths.

Received: 16 April 2021
Accepted: 23 October 2021


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Author Biographies

Helena Chládková, Mendel University in Brno, Czechia

Aassociate professor at Mendel University in Brno in the Czech Republic. She received her habitation in 2013 at the Faculty of Business and Economics of Mendel University in Brno in the field of Economics and Management with the title of habilitation thesis: The role of the environment in the development of small and medium-sized enterprises. She is the Deputy Head of the Management Department. Her research interests include quality management, performance management, strategic management, SME competitiveness and human resource development. She publishes mainly in the field of business competitiveness and business performance. She is also interested in the processing industry and viticulture and winemaking. She currently teaches general management, business management and integrated management at four faculties of Mendel University in Brno. He also has experience in conducting bachelor’s, master’s and rigorous theses. Under her leadership, 76 bachelor’s theses, 44 diploma theses and 5 dissertations were successfully defended.

Renata Skýpalová, Ambis College, Czechia

PhD in Economics and Management, is an assistant professor at Ambis College, a.s. in Brno in the Czech Republic. She achieved her doctoral degree in 2014 at the Faculty of Business and Economics of Mendel University in Brno in the field of Economics and Management with the title of the dissertation thesis: Corporate Social Responsibility concept. Her research interests include human resource management, employer branding, small and medium enterprises competitiveness, and human resource development. She publishes mainly in the field of corporate social responsibility, and human resources management. She currently teaches human resources management, leadership, education and development management, and methods of personal works at Ambis College, a. s. in Brno. She also has experience in conducting bachelor’s and master’s theses. Under her leadership, 35 bachelor’s theses,15 diploma theses have been successfully defended.

Veronika Blašková, Mendel University in Brno, Czechia

Aassociate professor at Mendel University in Brno in the Czech Republic. She received her habilitation in 2021 at the Faculty of Business and Economics of Mendel University in Brno in the field of Economics and Management. She is a member of the following bodies at MENDELU: Academic Senate (Faculty of Business and Economics), Dean’s panel for quality of education (Faculty of Business and Economics, Rector’s Committee for Timetable Completion and Dean’s Committee for Course Timetables (Faculty of Business and Economics). She currently teaches statistics, applied statistics, operational research, econometrics, and methodology of food research. Under her leadership, 78 bachelor’s theses and 50 diploma theses were successfully defended. She publishes mainly in the field of business competitiveness and business performance and in the field of sector analysis. She focuses on applied mathematics and statistics. She regularly participates in international conferences.


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How to Cite
Chládková, Helena, Renata Skýpalová, and Veronika Blašková. 2021. “Strengthening the University Competitiveness in the Czech Republic”. Tuning Journal for Higher Education 9 (1), 127-55.